Balmain Fall 2024 Women’s Runway Presentation. Wednesday, February 28th @ 8pm CET. Streaming live in Paris.

Just as we always do, my team and I began preparing for this collection by combing through Balmain’s extensive archives. We were all in agreement—after shining our spring runway’s spotlight on Monsieur Balmain’s beloved rose, it seemed only natural to maintain the focus on our founder’s green thumb and build our fall designs upon his unique history of incorporating the fruits from his many gardens into his couture offerings.

But from the moment I began sketching, I found myself injecting more and more of my own history into this runway. For example, instead of Monsieur Balmain’s more familiar apple, nut and strawberry embellishments, I went all out with prints, embroideries and 3D representations of bunches of grapes—the symbol of the most famous product of my hometown, Bordeaux.

Welcome behind the scenes of the Balmain Fall Winter 2024 Women's runway where Olivier Rousteing will be lifting the curtain on this season's creative process.